Creating culturally
relevant university
brands
BrandUni Collective is the exciting new strategic partnership of Beautiful Insights, Firehaus, All Things Words, JonesMillbank and Squarebird.
Fusing the expertise of five individual businesses into one end-to-end service for university rebrands and refreshes.
Purpose driven. Shared vision.
We want to exponentially increase the social and environmental impact of our work, by creating relevant university brands that enable those who educate and research to succeed in creating real world impact.
What we know
A combination of research, and, crucially, listening to university leaders has led us to identify three core challenges that many in the sector are trying to overcome. These three insights are present, to a greater or lesser degree, in every conversation we’ve had. We know they’re not the only challenges, but we’re sure they’ll chime with VCs, Deans, marketers and creatives working in the sector.
The breakdown
Between research intelligence, brand strategy, creative idea and ongoing implementation, we help every step of the way.
The buried treasure
A wealth of stories but no organisational framework to help identify them and create powerful, engaging content.
The sense of place
How location plays into the university narrative and culture – whether this helps or hinders your future brand.
Meet the collective
behind the brands
We put collaboration at the heart of our approach – and that includes the client. There are no bystanders. Inclusivity and diversity are key to how we roll.
Our approach doesn’t end with the delivery of a traditional brand book that no one ends up using (yawn).
We’ll work with the university teams to embed a rebrand or refresh into their SLTs, academics, marketing and creative teams. Our aim is for anyone working with the new brand to be inspired and equipped to become self-sufficient in the ongoing implementation of the brand.
Project director
Senior marketers working in research, not researchers working in marketing. We listen hard for our clients and make sure our insights result in their success.
Deliver real-world impact by reframing how you’re positioned in the minds of your audiences, creating a unifying idea that brings it to life and energises your people
What you want to say. In words people want to read. Clear, straight-talking copywriting for universities.
Connecting brands to people with creative, narrative-driven video content. With over a decade of experience working in the education sector, we now work with over 50 schools, colleges and universities.
We live and breathe creative, digital and web design – constantly evolving, attuned to the new. A skilled team of experts with a passion for delivering original, responsible solutions that perform for Universities and education providers in the UK, U.S.A. and Japan.
University marketing and creative teams
Combined expertise with
a rich tapestry of clients
Talk to us
If you fear your institution has become institutionalised in its thinking and needs some strategic and creative breakthroughs – you know where we are.
